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Blogging Tips & Strategies

Three Reasons Why Blogging for your Website is Important and Will Help You Boost Site Traffic

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Informal pieces published for the goal of demonstrating thought leadership and knowledge on a certain subject are referred to as blogs. An excellent approach to develop new material for a website, as well as a catalyst for email marketing and social media promotion, which both help to boost search traffic to your site.

If you haven’t noticed, a lot of companies have a blog section on their website because of the point that is mentioned below, many industries, especially the online casino industry may have blog posts on their website telling you how to improve, best games to play and much more, however, if you’re looking to bet online and want to have the potential chance to profit for some money then look no further.

Blogs Help Get Your Website Found More Easily

One of the primary goals of blogging is to bring as much traffic as possible to your website. When you publish a blog post, you are adding another indexed page to your website, which means you are increasing your chances of appearing in search results and driving traffic to your site. Search engines, such as Google, are informed that your website is actively updated when new information is added to it. As a result, your website should be visited often to see if any new content has been posted. [Read more…] about Three Reasons Why Blogging for your Website is Important and Will Help You Boost Site Traffic

Online success of casinos

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Online casinos are one of the most visited platforms on the internet with them seeing record numbers of users passing through each day. There are some examples of great ones that have had a huge success from being online, since the start of the pandemic all casinos had to close the doors to the customers due to lockdowns. When the pandemic started no one knew how popular casinos would be once they moved to being online, casinos felt they had to make an online presence due to them having to close and risk losing a lot of money.

Online casinos are now one of the most visited platforms around with them seeing great success from taking the decision to move online and many more are set to make their own websites after seeing the benefit of rivals gaining so much business from it. Online casinos are now at a record high and look set to keep on growing, due to so many people still working from home a lot of us turn to finding things to do during our breaks or after work, this is where online casinos have seen a massive rise in its users from people turning to online casinos to help them pass the time whilst having fun. A lot of people will now use casinos to socialise by having a group of friend’s round for a poker tournament, this is great for online casinos as they are supplying people with a lot of different options to choose from. [Read more…] about Online success of casinos

5 Of the Most Engaging Commercials from the Gambling Niche

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When it comes to competitive niches, marketers must be at the peak of their game when devising narratives for commercials.

Few industries are as competitive as the casino and betting market and as such, marketers must don their thinking caps and work particularly hard to come up with something that sets their brand apart from the crowd.

Often, creative directors will navigate their ship down the path of controversy, with particular brands such as Paddy Power employing this strategy time after time. Whilst others, such as Foxy Bingo will use a well developed tone to speak to their audience, making use of a giant fox to ensure the perfect delivery.

Let’s kick off this list of 5 contagiously catchy adverts with a masterpiece by the masters of controversy, Paddy Power:

Bets in pickers – By Paddy Power (Banned)

This advert is just one of a number of the Paddy Power creations that have been banned by the ASA in the UK. However, Paddy Power know that controversy sells and they’ve built a brand on those foundations.

If you still fancy seeing the advert, fortunately Youtube can help you with that request.

Paddy Power. “Paddy Power New App Ad ‘Pocket Jostle’.” Online video clip. [Read more…] about 5 Of the Most Engaging Commercials from the Gambling Niche

How To Make Your Website More Visible For Potential Clients On The Internet

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With the way in which consumer habits are now happening, the importance of having a website which is not just fully functioning, but also visible to your potential customers is highly important as most of us are now using online alternatives to do their everyday shopping due to the benefits that it poses. However, being a business owner and making your website more visible might seem like the impossible task and so we thought we’d investigate how you can ensure your website is in front of all the right people.

[Image: SimpleSite Blog]

One of the main ways in which you can improve your visibility and searchability on the internet is by improving your content on your page, as in the digital marketing world, content is king. Writing content that has lots of keyword-relevant test is something that you need to investigate if you are looking to improve your on-page SEO. Ensuring that all your content is relevant, engaging and educating is important yes, but by conducting in-depth keyword research to find high search volumes, relevant keywords and then using them keywords in your text is one way to improve your visibility. [Read more…] about How To Make Your Website More Visible For Potential Clients On The Internet

Is Blogging Still as Popular as It Once Was?

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Popular forms of the media can seemingly change at a dime as new interests and new technology continue to push the different options forward for content creators – where once the only option may have been to rely on vlogging for example, many can now turn to livestreaming or broadcasting options to deliver the same content. But there are some forms of media online that are timeless, that are a little more difficult to replace entirely – one of those is certainly the humble blog, being a key tool for many since really the start of the internet, but are they still as popular, and as important as they once were? [Read more…] about Is Blogging Still as Popular as It Once Was?

Lessons I learnt From Blogging That Apply To Other Areas Of Life (And Vice Versa)

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I got this blogging idea exactly two months ago from a seminar on Internet marketing for which I was presented a complimentary ticket. By then I didn’t have any “real-life” friends who were blogging really seriously and therefore I had to kick it off almost all by myself from scratch and made quite some mistakes along the way. I didn’t and still do not have a perfect plan but it is interesting that once you start rolling the ball the blog, it gains momentum.

The  lesson learnt?  Don’t sell yourself short because of limited experience/expertise/budget/time… and don’t wait till you have the perfect plan – you gain your experience over the course.

Be yourself

Trendy stuff are attractive and it is easy to imitate (or copy?!). Nevertheless, if you are serious about blogging and decide to linger for awhile in the blogosphere, just be yourself would be the substainable strategy. After all, readers are smart and it is not that hard to tell whether you’re pretending to be somebody you are not or you are being your authentic self.

The lesson learnt?  Each of us is unique.  It is most appealing when you are simply being yourself, and being comfortable with yourself.

Consistent quality

It is hard to be consistent and it is even harder to be consistently good.  Nevertheless, I think you won’t disagree that consistent quality blogging is the only way to maintain and grow the readership.  No doubt we can blog daily or even post several articles a day.  Nevertheless,  beware that posts contain little substance may sometimes backfire – and your readers may leave faster than they gathered.

The lesson learnt?  Never sacrifice quality for quantity – and this definitely also applies to many other aspects of our lives:  One true friend is better than one hundred acquaintance; a pair of nice shoes is better than ten pairs of poor quality ones that wear out quickly; one bottle of fine wine is much more enjoyable than ten bottles of average quality wine… [Read more…] about Lessons I learnt From Blogging That Apply To Other Areas Of Life (And Vice Versa)