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Ask The Blogger

Blogging Tips & Strategies

Ads On Blogs

Why Aren’t My Adsense Ads Relevant?

By Christian

Question: Why are my adsense ads for blogging or computer-related items instead of what my site is really about?

When you place adsense ads on your blog, one of the first things google looks at in determining what ads to show is the title of your blog. Many beginning bloggers put the word “blog” or “web site” in their titles, which throws off the google algorithm. Consider the following:

Marcie’s Recipe Blog Website
Marcie’s Gluten-Free Recipes and Delicious Desserts

Which one do you think will have more relevant ads more quickly?  The second one.

If you use WordPress, google is pretty good at figuring out where the content actually stars and ends.  However, you can also make a simple edit to make sure google sees your actual content.

Simply go into your theme’s appearance and edit the following files:

  • archive.php
  • index.php
  • search.php
  • single.php

You’ll need to find the routines named either <?php the_content(); ?> or <?php the_excerpt(); ?>

Then  enclose those tags in other tags so they look like:

<!– google_ad_section_start –>
<?php the_content(); ?>
<!– google_ad_section_end –>

and

<!– google_ad_section_start –>
<?php the_excerptt(); ?>
<!– google_ad_section_end –>

This will cause google to look at those sections first and ignore the rest of the page’s words like Blog, Website, Log-In, etc.

Chances are you will not notice any immediate effect the content targeting immediately.  Some changes take minutes, others hours or even days before google will start serving relevant ads.  You just have to wait it out.

There is no indication using these tags will affect your site’s Search Engine Optimization, since they are specifically for the google adsense crawler.

As mentioned earlier, google is very good at targeting ads on blogs, but if you are seeing strange Internet-related ads, content targeting may just help.

Filed Under: Ads On Blogs, Google, Google Adsense, How do I put ads in my blog?

Why Are Adwords For My Blog Always Disapproved?

By Christian

Question: I am using blogger.com for my blog. And I’ve been reading a lot of blogs with so much affiliates. Now I joined affiliates and place banners and text link ads in my blog. But when I activated my google adwords to advertise my site, my ads was alwasy disapprove due to violation in landing page or advertising policies. How can I resolve that? I reviewed my site and removed all the ads but still it was disapproved. Can you help. Thanks

That is a pretty big question, and without knowing the specifics, it is hard to give a good answer, but I think I might have some insight you can use.

First, adwords are disapproved for many different reasons.  The email you receive from google regarding your ads is often not very helpful, but it should provide at least a clue.

The most common reason ads are disapproved, based on what you have told us, is your pages quality score. There are a lot of ebooks floating around that talk about “adsense arbitrage.”  That is, you spend money on adwords to get visitors to a page that you then have adsense (or other affiliate programs) on.  While this might have worked 5-10 years ago, the rules have certainly changed, making it harder to get adwords ads approved.

When you create an adwords ad, the system now looks at the total page (and perhaps the entire site) and determines a quality score.  If the quality score is too low, your ad may be disapproved, or it might cost a higher price to display the same adwords ad.

For instance, say you have setup up a blog about vacation deals.  On it you have a page for “vacations in Dubai” where you list some very basic information like “Vacations in Dubai are nice.  Wouldn’t you like to vacation in Dubai?  Vacations in Dubai will form memories that last a lifetime.”  You include a few photos of Dubai, and then surround the content with ads, affiliate programs, pay per click offers, and more.

That is going to be a very low quality score.

If you want to make real money with affiliate programs, you have to provide real content.  If your blog is just a few sentences on each page, surrounded by affiliate programs, not only will you not make money, but as you have said – adwords to your site will continue to be disapproved. A blog with no substance with only affiliate programs is only one step above a Made for Adsense (MFA) site.

Follow the adwords rules and have good content on the page(s) you are doing adwords for.

Filed Under: Ads On Blogs, Adsense Arbitrage, Ask the Blogger, Conversions, Make Money Blogging, Making Money Online

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