Google Adsense

Help! I’m Still Not Getting Relevant Adsense Ads!

Question: I would like to know how to put ads on my blog that relate to my interests. I speak of daily things that happen in my life, my love for cooking, my family, etc. I have even mentioned some sites that I order from like Amazon UK, I am also selling a property. Yet I only get stupid non-related ads! How do I fix this? I don’t even know how to get people to follow my blog. Help! Thanks. – Luisa

Even after following all the advice in my post about Why Aren’t My Adsense Ads Relevant, it is very likely you will still see what you consider non-relevant ads appearing on your blog. Especially given the varied topics covered by your site.

Luisa gave me the actual blog address, and I spent some time looking at the topics, structure, hosting, and of course the google adsense ads being displayed. Here is what I found out.

Having a blogspot URL/domain name can trigger ads for blog software, autoresponse software, mailing list software, etc. just by having the term “blog” in the domain name.
Several little things boil down to one big truism when it comes to personal blogs like yours:

Personal blogs by their very nature do not make the best blogs to put adsense on.

The topics are too varied, the scope of the site is too large, and google gets confused about what your blog is actually about. Unless you are Wil Wheaton, Justin Bieber or a celebrity, personal blogs are one of the toughest to get started, obtain readers, and obtain advertising.

Why don’t advertisers like personal blogs?

Easy – visitors to personal blogs are not as likely to actually click on the ads and buy something. The audience for a personal blog is comprised of a completely different mindset than those who visit a niche topic blog and who may be ready to buy or research a product. Visitors to a personal blog come to read your experiences and stories. The visitors to a niche blog on say paraplegic skydivers are there to not only read the author’s topical posts, but perhaps to book their next adventure, buy equipment, read reviews, etc.

Two completely different audiences.

That is not to say a personal blog is looked down upon, or a personal blog is not “worth” doing – not at all. You just have to be honest with yourself that a personal blog is not generally not going to achieve the type of monetary success an actual niche blog would have. If I were in your position, I would remove all the adsense ads from your personal blog and start up another blog just about your cooking passion. Link from your personal blog over to your cooking one. Place adsense ads on the cooking one and see what happens.

Chances are your cooking blog, since it is more focused, will attract more visitors. Once they get to know you there, they may jump to your personal blog and get to know you on a different level. You might also consider going deeper with your cooking blog and focus on a particular style of cuisine.

Personal or general topic blogs are extremely hard to monetize, I hope this gives you some guidance.

5 Ways To Make Money Blogging in 2011

By Christian

It’s every blogger’s dream – to make a living blogging. But the odds are against the part-time blogger making even the smallest payout from Google adsense their first year (if ever.) So how do you beat the odds? These tips should help

Find Your Own Advertisers

Putting up an advertising space saying “advertise here” is not going to get you anywhere. You may think advertisers should be trampling each other for that above-the-fold 125×125 ad on your homepage, but chances are it will never come. So go to them. If you don’t have a rate card for your the spots you are selling then you better make one fast. An ad for $30/mo. is still $30 more a month you didn’t have.

Find a local angle to the niche your blog is about. If you are writing about “silver lab puppies” seek out a local breeder specializing in that type of dog. Likewise, if you have a more general blog such as “sailboarding” you may not have a sailboarding shop near you, but chances are you might have a local sports or outdoor supply store that sells life jackets.

Just because you have a “national” focus does not mean you can only have national advertisers. I hope you are active in your local blogging and twitter community and follow (and are followed by) other people in your area. They are probably reading your blog regardless of content. There is always a local advertiser you can hit up for some exposure. It’s great if they have a shopping cart and ship nationally or internationally, but even if they don’t – they may be interested in advertising.

Bottom line: don’t wait for advertisers to find you, go out and find some.

Post A Product Review

There must be a product or two on Amazon.com you can promote with an affiliate link. I’m not talking some random product but a product you actually use and would not hesitate to recommend. Look it up on Amazon and lin kto it with your affiliate ID. If you don’t have an amazon affiliate account – get one. Now. Seriously.

Some people do review sites for the sole purpose of making money through affiliate programs. Some are successful, most are not. So if you really love a product, review it. If you tried multiple products that are related, compare and contrast them. Some of the best performing blog posts are comparisons of similar products. An example might be The Flip video camera vs the Kodak Zi8. You aren’t just copying the description from amazon, you are doing an honest-to-goodness comparison you yourself have tried.

THAT is authenticity.

Review Your Adsense Stats

I admit it, I don’t spend nearly enough time figuring out google adsense placements and performance. I log into adsense, check my balance and then look at it again in a few hours. Repeat throughout the day.

But there is a lot of information waiting to be mined. Like everything it takes time and effort. Look at your pages and figure out the best placements for your ads. Maybe all of your ads are in the same place on every page – maybe not. Try testing different placments and sizes. It will take a while to get the relevant stats, but once you hit upon the formula for your site, it can mean the difference of tens or hundreds of dollars a day.

Review A Site or Product for $5

This one is a bit controversial so stay with me. There is a great web site called fiverr.com. On it you can buy (or sell) practically anything for $5. Everything from a phone call impersonating Kermit the Frog, to a picture of your dog posted in the middle of Tokyo’s biggest street.

One of the ways people used to make money on their blogs was through a site called ReviewMe. It’s still around, but you had to be selected by an advertiser based on your traffic, and personally I made about $20 in 2006, then nothing.

But on fiverr, not only can you sell a “review” but you can also just sell a link if you want. Now, if you want to remain reputable you would include the proper attribution such as “Sponsored Post” before your blog post, or s a similar disclaimer letting people know you are getting something in return for reviewing or linking to the site. Go ahead and search fiverr for some other ideas.

The Donation Button

We’ve all seen them, and most of us hate them, but in this day and age, who cares. The old “tip jar” is a viable way for your readers to make a donation to your site. Even Adam Curry supports his podcasts The Daily Source Code and No Agenda through listener donations. Yo may never see the $1,000 donations Adam sometimes sees for his show, but you might make a few dollars a month. PayPal makes an easy Donation button that gives you an embed code you can just copy and then paste into your blog.

Of course the biggest way to make money blogging in 2011…

Keep writing great content. Write regularly, write well, write write write. There is no shortcut for great content. Great rewards come with great work. If you only give a few minutes or hours for blogging a day, then that is what you are going to get out of it. A great blog requires a lot of work. Making a good income with your blog likewise requires a lot of work – but it is possible.

Here’s to a profitable 2011!

Why Aren’t My Adsense Ads Relevant?

By Christian

Question: Why are my adsense ads for blogging or computer-related items instead of what my site is really about?

When you place adsense ads on your blog, one of the first things google looks at in determining what ads to show is the title of your blog. Many beginning bloggers put the word “blog” or “web site” in their titles, which throws off the google algorithm. Consider the following:

Marcie’s Recipe Blog Website
Marcie’s Gluten-Free Recipes and Delicious Desserts

Which one do you think will have more relevant ads more quickly? The second one.

If you use WordPress, google is pretty good at figuring out where the content actually stars and ends. However, you can also make a simple edit to make sure google sees your actual content.

Simply go into your theme’s appearance and edit the following files:

archive.php
index.php
search.php
single.php

You’ll need to find the routines named either <?php the_content(); ?> or <?php the_excerpt(); ?>

Then enclose those tags in other tags so they look like:

<!– google_ad_section_start –>
<?php the_content(); ?>
<!– google_ad_section_end –>

and

<!– google_ad_section_start –>
<?php the_excerptt(); ?>
<!– google_ad_section_end –>

This will cause google to look at those sections first and ignore the rest of the page’s words like Blog, Website, Log-In, etc.

Chances are you will not notice any immediate effect the content targeting immediately. Some changes take minutes, others hours or even days before google will start serving relevant ads. You just have to wait it out.

There is no indication using these tags will affect your site’s Search Engine Optimization, since they are specifically for the google adsense crawler.

As mentioned earlier, google is very good at targeting ads on blogs, but if you are seeing strange Internet-related ads, content targeting may just help.