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Ask The Blogger

Blogging Tips & Strategies

How do I put ads in my blog?

Why Aren’t My Adsense Ads Relevant?

By Christian

Question: Why are my adsense ads for blogging or computer-related items instead of what my site is really about?

When you place adsense ads on your blog, one of the first things google looks at in determining what ads to show is the title of your blog. Many beginning bloggers put the word “blog” or “web site” in their titles, which throws off the google algorithm. Consider the following:

Marcie’s Recipe Blog Website
Marcie’s Gluten-Free Recipes and Delicious Desserts

Which one do you think will have more relevant ads more quickly?  The second one.

If you use WordPress, google is pretty good at figuring out where the content actually stars and ends.  However, you can also make a simple edit to make sure google sees your actual content.

Simply go into your theme’s appearance and edit the following files:

  • archive.php
  • index.php
  • search.php
  • single.php

You’ll need to find the routines named either <?php the_content(); ?> or <?php the_excerpt(); ?>

Then  enclose those tags in other tags so they look like:

<!– google_ad_section_start –>
<?php the_content(); ?>
<!– google_ad_section_end –>

and

<!– google_ad_section_start –>
<?php the_excerptt(); ?>
<!– google_ad_section_end –>

This will cause google to look at those sections first and ignore the rest of the page’s words like Blog, Website, Log-In, etc.

Chances are you will not notice any immediate effect the content targeting immediately.  Some changes take minutes, others hours or even days before google will start serving relevant ads.  You just have to wait it out.

There is no indication using these tags will affect your site’s Search Engine Optimization, since they are specifically for the google adsense crawler.

As mentioned earlier, google is very good at targeting ads on blogs, but if you are seeing strange Internet-related ads, content targeting may just help.

Filed Under: Ads On Blogs, Google, Google Adsense, How do I put ads in my blog?

When Should I Put Ads On My Blog?

By Christian

In the blogging world, nothing strikes up more conversations than the term: monetization.  And the biggest question people ask when it comes to monetizing their blog is:

When should I put ads on my blog?  Should I wait until it is more popular?

My answer is this: as soon as you can.

If you start out with ads blocked out on your blog from the beginning, it will be easy and less invasive for the visitors of your blog.  Imagine you are visiting a site you have been reading for several months, then one day you go and it has google ads, sponsorship ads and affiliate programs scattered around.  That would be quite a shock!  While some people would just shrug it off, others will feel the blog owner has “sold out” and never return.

By placing ads on your blog from the beginning, or at least being aware of their placement and sizes, you can still build your site’s loyalty and they will know what to expect from page to page.

If you have a blog you have not monetized and want to, a good place to do this is during a blog redesign.  By doing it when your site’s look and feel completely changes, yes it will be a shock, but perhaps less-so since the entire experience has changed.

Whether you use google adsense, OpenX, google’s ad serving software DFP, or any kind of ad serving – monetizing your blog is relatively simple to implement on the technical side.

As for should you monetize your blog, that is a question for another post…

Filed Under: Blogging, General, Google Adsense, How do I put ads in my blog?, Make Money Blogging

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