When it comes to competitive niches, marketers must be at the peak of their game when devising narratives for commercials.
Few industries are as competitive as the casino and betting market and as such, marketers must don their thinking caps and work particularly hard to come up with something that sets their brand apart from the crowd.
Often, creative directors will navigate their ship down the path of controversy, with particular brands such as Paddy Power employing this strategy time after time. Whilst others, such as Foxy Bingo will use a well developed tone to speak to their audience, making use of a giant fox to ensure the perfect delivery.
Let’s kick off this list of 5 contagiously catchy adverts with a masterpiece by the masters of controversy, Paddy Power:
Bets in pickers – By Paddy Power (Banned)
This advert is just one of a number of the Paddy Power creations that have been banned by the ASA in the UK. However, Paddy Power know that controversy sells and they’ve built a brand on those foundations.
If you still fancy seeing the advert, fortunately Youtube can help you with that request.
Paddy Power. “Paddy Power New App Ad ‘Pocket Jostle’.” Online video clip. [Read more…] about 5 Of the Most Engaging Commercials from the Gambling Niche