Branded products are excellent for spreading your name. Customers and clients will more readily recognize your brand if they view it daily on their pens and calendars; perhaps more importantly, this will also help your business stay at the forefront of their minds during longer buying cycles. Here are a few ways that branded products can improve your business this year.
4. Highly Used Items are Highly Visible
People love to receive free items: from frisbees to t-shirts, coffee mugs to promotional calendars, people love collecting free gear at conventions, meetings, and offices. By handing out free stuff, you can make immediate friends, gain loyal customers, and help your brand reach maximum exposure.
A free t-shirt or pen will be used eventually. The customer might wear it to a store where hundreds of other customers will see it, or pull out your pen to write a check in a busy bank. Everyone who sees it will slowly begin to recognize your brand. And the ones who already recognize it will be subtly reminded of it.
3. Recognition Helps You Become a Household Name
Building name recognition means that everyone exposed to your branded products could eventually refer to your brand as a household name. Think about Coke or Pepsi: how much free stuff have you gotten with their logos over the years, and how willing are people to buy their branded products because they are loyal? [Read more…] about 4 ways branded products can help improve your business