Lijit is a search application that wants to change the way people search and find what they are looking for. Basically…
When your readers search for information in real life, their first step is to typically seek out a friend for the answer. If their friend doesn’t have the answer they need, someone in that friend’s social network may. Eventually, they get an answer they trust, because it came from a source they trust. Your readers can now have that same experience on the web and it all starts with the source they trust. That source is you, the blog publisher.
What if your readers could search you and everything you’ve created for answers they’d trust?
Say you write a blog about all things TV. When your readers use Lijit to search you for “televisionâ€, the results might include blog posts you’ve authored about Tivo and HDTVs, as well as bookmarks you’ve made about next season’s programming lineups.
What if, when your readers searched you, their search would also include results from your social network and everything those people have created too?
Not only would their search return your blog posts and bookmarks, but it would also return blog posts your colleagues and friends have written about LCD vs. Plasma technology, bookmarks they’ve made about great sites to purchase HDTVs, and posts from blogs they read that discuss HTDV programming.
Using the power of people, their content, and their connections, Lijit enhances the way your readers search for and discover information on the internet. You serve as a filter for all of the results your readers could possibly receive, ensuring they only receive the most relevant results from the source they trust…YOU.
Just like it works in real life.
Using Lijit is easy. Just sign up, then you get a piece of code to put on your website that will let you or your readers search “your” and “your friends” stuff. Try it out by visiting it in the right sidebar here at AsktheBlogger.
Question: In this post you wrote “Make sure your title tag has your title (headline) first before your blog name. You’ll need to edit your blog template to make sure that is happening. This is VERY important.â€
My question to you is how is this done in the html?
Why do they make it so hard? :) It should be easier, especially since most bloggers aren’t technical or can even read any code at all. What most blog templates do is show the blog’s name, then a separator, then the blog post title tag. But you want to change that.
Why? Because you want your title (headline of your blog post) to show up first so that Google will read it and it will appear as more relevant when a searcher finds it. But how do you do this?
It’s actually pretty easy to do, but if you don’t know code, it can be difficult and scary to attempt. Rather than repeat what so many have done already here, I’ll point you to some good tutorials that are well done.
Question: We are looking for ways to get our videos about our company up higher on YouTube.com when someone searches our company name. Do you know what affects the search order and how we can get the videos we produce higher on the list?
When you upload a video to YouTube.com, you are asked to enter some information about the video. YouTube uses this information to help people find and match videos. So optimizing that information is VERY important.
Specifically, when uploading a video, you are asked for the following. Take your time and follow these tips to ensure that your videos can be found.
Title – This is the short explanation of your video. If you search on YouTube, this is what people see first. So you need to make your title short, but informative. Example: If you’re uploading a video about “How to put up Wallpaper”, then that video should probably just be titled “How to put up wallpaper”, and you could add your company name behind that if you wanted, so “How to put up Wallpaper by XYZ Company”.
Description – This is the longer version of your Title. Important for readers who want more explanation. Try to include as much detail in the description as you can, and also try to throw in a link to your website or your phone number if you want. It can’t hurt.
Tags – This is the most important one to think about. YouTube uses tags as its primary form of organizing videos. So you need to make sure you put the right tags in place as this will greatly affect how and if your video will be found by the right searches.
The Trick To Writing YouTube Tags
You’re going to have to think a bit here. Writing good tags can take some work, but it will pay off if you spend the time and do it right.
The biggest tip you need to know is that you need to match your tags to the words or phrases you used in your title/description. This is VERY important!
Here’s a few more tips.
1. Write as many tags as you possibly can and YouTube will let you have.
2. Don’t try to write tags that don’t fit your videos. YouTube won’t like you for that.
3. Write how people think. For example, if someone is looking for a video on how to put up wallpaper, what would they type? Probably “how to put up wallpaper” or “wallpaper videos”, right?
4. Leave out any natural language words like “the” or “and”, etc…
I want to get better search engine rankings. How do I change my Wordpress permalink structure without breaking my old blog links?
When you install Wordpress fresh, it sets your permalink structure to something like this:
» http://www.domainname.com/?p=123
That’s fine, it doesn’t hurt you. The problem is that you may want to later change your permalink structure to something that has your post title keywords in it for possible improved search engine rankings. For example, like this post.
So if you make that change, you risk losing all of your old search engine indexed pages, and possibly all of the bookmarks that people have accumulated to you over time.
So How Do I Change It Without Breaking My Links?
There’s a plugin that can help you called ‘Permalinks Migration Plugin for wordpress’.
With this plugin, you can safely change your permalink structure without breaking the old links to your website,and even doesn’t affect your search engine rankings.
How Does It Work?
Here’s the technical details on how it works. I realize it can be confusing, but you should know how it works.
There is a way to tell the search engines (and browsers) that the page has permenantly moved, and that the old address should be replaced by the new one . It’s called a “301 Redirectâ€, also known as a Permanent Redirect.When you do this, Search engines will update their indexes quickly and you won’t lose your pagerank.you will continue to receive traffic as though nothing had changed. This works for search engines, bookmarks, and links from other sites.
Where Do I Get Started?
Simply download the plugin here and follow the directions. Good luck!
Bonus! AsktheBlogger Video On Wordpress Permalinks
I have signed up for a Google Adsense account and got a number, but can I use it on my blog?
Absolutely! Google Adsense is an amazing tool that can help your blog earn either just a few bucks or millions! It depends on your blog’s traffic levels of course. But everyone who has a blog should at least try to use Adsense and see if they can make some money from their blogging efforts.
Once you’ve signed up and have an account, you need to create a piece of code to fit within your blog. You’ll then need to copy that code and paste it into your blog’s theme or template. You can find an explanation on how to edit your Wordpress blog themes here.
If you’re not using Wordpress, please consult the help files from your blog software provider. Look for “how to edit blog templates” or “how to put ads in my blog”. They should provide some level of documentation that can help you along.
I am trying to learn how to increase my website traffic through search engine marketing. Is there a book or guide that you recommend that can help me understand how to do that?
Probably the best book out there on how to get more website traffic through search engine optimization is called SEOBook and is written by search expert Aaron Wall.
Why Is This Book So Good?
#1 – Because it cuts through the b.s. and tell your right up front that “search engine marketing is not hard, it can be done by anyone with the right approach and information.”
#2 – Because the book is constantly evolving and every person who buys it gets ongoing updates.
#3 – Because instead of theory and other useless information about search engine marketing, this book gives you actual steps to apply to actually make it work for you.
In other words, you’ll be able to avoid paying thousands of dollars in fees from a search engine consultant, and instead learn yourself the right way to increase traffic and make your website search engine friendly.
Bonus!!! No-Hassle 100% Money-Back Guarantee
If you’re unhappy with SEO Book for any reason at all, simply email Aaron within 90 days for a full and courteous refund. That’s all there is to it, and it’s that easy.
I have a website that I work very hard on, yet I’m finding that I could use more web traffic in order to have better search engine rankings and in turn generate more business. Can I tweak my website content to better suit the search engines? Is there a guide that can help me?
MarketingSherpa has an amazing how-to kit called ‘How-to Kit: Tweaking Your Site’s Copy to Get More Search Engine Traffic’. Learn how to tweak your Web site’s current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.)
AsktheBlogger.com Video Recommendation!
Why Is This Guide Worth The Money? ($99)
Simply put, you’re going to get way more out of this than you think. $99 is nothing in terms of the actual return on investment you’ll acheive if you follow the guide. It comes in 3 parts.
Report #1: The Nitty-Gritty Guide of Writing for Search Engines
First, learn the basics from this 27-page high-impact guide. There’s no fluff — just step-by-step instructions plus 12 inspirational before-and-after examples. Read more…
Report #2: How to Increase Keyword Saturation Without Destroying the Flow of Your Copy
It’s very hard to mix the art of great copywriting and great search engine writing. That’s why so many “optimized” sites sound stiff and forced (or you see lists of keywords that have no purpose for the human visitor). Read more…
Report #3 + Audio CDs:Copywriting Tweaks to Maximize Your Search Engine Traffic, Transcript: 19 Sites Critiqued
More than 100 marketing directors paid $149 each to get their toughest questions answered at MarketingSherpa’s Copywriting Tweaks teleseminar in December 2003. Now you can learn everything they learned, for a fraction of the cost. Read more…
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