Technorati is a web site that pulls blog posts and content from
hundreds of thousands of blogs. Listing your site on Technorati is a
good idea because it not only gives you another link to your site, but
also gives you statistics on how your blog is performing compared to
other blogs registered.
Once you have submitted and verified your site on Technorati, your
blog will appear with a thumbnail photo in your profile. From there
you can see the information Technorati has gleaned from your site and
through other means such as links to your blog from other web sites.
You can add a description to your blog and update details in case
somebody searches for more information. You will also see an
“Authority” ranking which is a number reflecting a blog’s popularity
compared to other blogs registered at Technorati. This number
fluctuates based on the number of blog posts you have, the number of
people linking to your blog, etc.
The popularity of Technorati has gone up and down over the past few
years, but it is always a good idea to submit your blog to the popular
directories so it not only can be found on the site, but will also
give you a quality back link.