Question: How do I jump start my new blog? I feel like it’s just me.
Starting a new blog is always an uphill battle. According to WordPress.com, there are tens of thousands of new blogs started every day – that is a lot of competition. The fact of the matter is, until you build up a following, you may actually be the only one reading your blog, but don’t let that get you down.
Start with your inner circle of friends and colleagues. Let them know about your blog. Whether it is a personal blog or a company blog – you need to get the word out. Put it in your email signature (careful about putting personal blogs in your company signature!), make sure you send out a tweet on twitter every time you make a post, post it on your Facebook profile – whatever you need to do. Let people know.
A great way to get more readers is to create a facebook fan page for your blog. Some bloggers use their personal facebook page as their blog “landing page” but you can create one for your blog as well. By creating a facebook fan page, you will be listed and searchable in the directory giving you access to millions of potential readers.
Another great way to get your blog out there is to do video blog entries, or at the very least a video describing your blog, and upload it to youtube.com. Remember to put a link to your blog in the description and your profile so people can click and get to your blog easily. Doing regular video blog entries and successfully using categories and tagging will drive readers from youtube to your blog and will be very targeted traffic.
Above all – write great content! The first second of someone finding your blog are crucial and can mean the difference of them coming back or leaving for good. Good content – GREAT content – is a surefire way to get people not only reading your blog but spreading your link for you.
This is an important point. You can do all the promotion you want for your blog. You can spend money on advertising, widgets for trade shows, and more. But if you don’t provide good content, it all doesn’t matter.
So don’t worry if it is “only you” when writing your blog. A successful blogger not only writes on their blog, but also is out there on the Internet promoting their blog and adding value to other people’s blogs. Being active in your niche is one of the most important things to remember. It isn’t all about your blog, its about reaching your readers no matter whose blog or website they are on. Be an active participant and people will find you.
As well as the search engines.
