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Ask The Blogger

Blogging Tips & Strategies

Video Blogging

How Do I Jump Start My New Blog?

By Christian

Question: How do I jump start my new blog? I feel like it’s just me.

Starting a new blog is always an uphill battle.  According to WordPress.com, there are tens of thousands of new blogs started every day – that is a lot of competition. The fact of the matter is, until you build up a following, you may actually be the only one reading your blog, but don’t let that get you down.

Start with your inner circle of friends and colleagues.  Let them know about your blog. Whether it is a personal blog or a company blog – you need to get the word out.  Put it in your email signature (careful about putting personal blogs in your company signature!), make sure you send out a tweet on twitter every time you make a post, post it on your Facebook profile – whatever you need to do.  Let people know.

A great way to get more readers is to create a facebook fan page for your blog.  Some bloggers use their personal facebook page as their blog “landing page” but you can create one for your blog as well.  By creating a facebook fan page, you will be listed and searchable in the directory giving you access to millions of potential readers.

Another great way to get your blog out there is to do video blog entries, or at the very least a video describing your blog, and upload it to youtube.com.  Remember to put a link to your blog in the description and your profile so people can click and get to your blog easily.  Doing regular video blog entries and successfully using categories and tagging will drive readers from youtube to your blog and will be very targeted traffic.

Above all – write great content!  The first second of someone finding your blog are crucial and can mean the difference of them coming back or leaving for good.  Good content – GREAT content – is a surefire way to get people not only reading your blog but spreading your link for you.

This is an important point.  You can do all the promotion you want for your blog. You can spend money on advertising, widgets for trade shows, and more.  But if you don’t provide good content, it all doesn’t matter.

So don’t worry if it is “only you” when writing your blog.  A successful blogger not only writes on their blog, but also is out there on the Internet promoting their blog and adding value to other people’s blogs.  Being active in your niche is one of the most important things to remember.  It isn’t all about your blog, its about reaching your readers no matter whose blog or website they are on.  Be an active participant and people will find you.

As well as the search engines.

Filed Under: Ask the Blogger, Being Successful Online, Blogging, Content, Increasing Website Traffic, Online success, Video Blogging, Writing

How Do I Get Started Doing Video On My Blog?

By Christian

Getting started using video on your blog requires a few key components:

  • A video camera
  • a YouTube or Viddler account
  • Time

That’s it!

Flip It

2009 and 2010 saw the rise of the “Flip” videocamera.  This easy to use, portable camera doesn’t have all the bells and whistles of its expensive counterparts, but it does have a USB adapter built in.  At the very simplest, you just shoot your video, upload it, and then embed the video in your blog.

Kodak Moment

A “step up” from the Flip is the Kodak Zi8, my choice for a Fliip alternative. It has the features of the Flip, but also adds a microphone input jack.  This allows you to get really great sound.

By using these entry level-devices, YouTube (or Viddler.com) to host your videos, you can get started using video on your blog within a very short period of time.  You can learn how to use these cameras in a few hours and have a video shot, edited, uploaded and embedded very quickly.

You may also ben interested in the Online Video Toolkit – a site that explains how to get the very best looking videos without buying expensive lights or backgrounds. Another great resource is Steve Garfield’s book, Get Seen. Steve is one of the foremost experts in web and blog video.

Please check back for step-by-step guides on shooting, editing, posting and embedding videos into your WordPress blog.  We’re working on them now, be sure to subscribe to the feed to be notified when they are available!

Filed Under: Video, Video Blogging, Videos In Blogs

How do you make a video blog?

By Christian

Question: How do you make a video blog?

A video blog uses the same type of format as a regular blog.  The difference is – you guess it – the video.

Adding videos in WordPress is easy.  You have a few choices:

  • Upload a video to youtube and use the embed code in a post
  • Upload a video to youtube and use the “add video” shortcut button
  • Host the video yourself and link to it

Here’s another question on Ask The Blogger with more insight.

As for actually creating the video, there are too many possibilities to list here.  Some people use their computer’s built in webcam, while others buy high-end video equipment and edit their videos like a professional.  Most people fall in the middle someplace.  The Flip video camera or the Kodak Zi8 are both excellent choices for video cameras under $200.

If you are looking for ways to improve the quality of your video, be sure to check out the Online Video Toolkit.

If you have any specific questions about creating videos for the web, feel free to ask!

Filed Under: Video, Video Blogging, Videos In Blogs

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