One of the questions I get asked by new and intermediate authors is: How often should I be blogging? I used to have a scientific answer, akin to: 2-3 times a day, best times between 11am-2pm, do affiliate type posts on Thursdays… etc. But there is one answer that outweighs the interpretation of log files and statistics:
When you have something awesome to say.
If you are blogging just to be blogging, chances are you will tired of it and enter the “blogfading” phase when you write less and less, but get more and more frustrated at the lack of response and readers of your blog.
When I started blogging, I tried to find the perfect niche, the one that will make the most income and be easily monetized. So I researched niches, analyzed keywords and competition, then I met Joel Comm and he sat me down and simply asked:
“What are you passionate about?”
I was stunned. Here I was trying to find a niche to monetize, and he turned me in a complete 180. It sounds simple – but its true. If you aren’t passionate about your topic, you aren’t going to write about it.
Likewise, Scott Stratten of Un-Marketing told a packed crowd at BlogWorld Expo 2010 to simply “blog awesome.”
Write good, meaningful content when you have something great and meaningful to say. Whether that is twice a day or twice a week or even twice a month – great content will always outperform quantity of content.