Do Bloggers Really Make Money?
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Question: Do bloggers really make money?
Of course they do. Some… more than others, but every blogger has the opportunity to make money from their efforts. I get this question a lot because many new bloggers start blogging each and every day. Sometimes I forget that fact. So answering this question makes a lot of sense.
Take a look at this post from Problogger that surveyed bloggers on their earnings.
49% earned under $100
23% earned over $1000
16% earned over $2500
9% earned over $15000For me the most striking ‘lesson’ from these surveys is that while there is significant hype around the idea of bloggers making money - that the vast majority earn very little (or nothing). A quarter of those who earn something make less than 0.33 cents per day. If that’s not a reality check then I don’t know what is.
On the flip side - a smaller group of bloggers are making good to great amounts of money. While I’m sure there are some votes that are put in the highest category falsely - I do believe that there are an increasing number of bloggers who making significant part time income through to full time income from their blogs. That top category is significant and seem to be growing.
If you’re a new blogger, then don’t fear, there is money in blogging. You should focus on writing great content now at first, and building a readership. Then you figure out how to make money with it.
January 31st, 2008 at 12:21 pm
Hello, I run a finance related affiliate program and I have a number or blog site partners who are earning 3, 4, and 5 times more than the noted surveys 9%.
I believe that one of the best ways for blog writers to earn revenue through their posts is to embed revenue generating links that enhance their posts that are already offering solid information and valid opinions.
It is my opinion that this works best when the advertising link fits in with a post that is of value to the reader with or without the advertiser link included. If people trust in you and believe in your content; and that content provides solid information and recommendations with a link to a service or product then the writer stands to earn some significant revenue.
For example: It is now tax season, and many financial related blog sites will likely be discussing their personal tax situation, filing methods, etc. To join an affiliate program for a tax filing product that you endorse and would recommend, to mention this product within your post about filing taxes, and to use a revenue generating link for that product when mentioning it in the post could lead to some very decent earnings depending on your traffic and interest in your opinions.
This is a proven method that works wonders for a number of the people that I do business with; however, I am aware that some blog writers find it offensive or misleading to include any advertising links within their blog posts, although many of those people may be the same ones who are making up that 49% of folks who are earning less than $100 a month.