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Blogging Tips & Strategies

How Can I Maintain the Same Content On Two Blogs?

By Christian

Question: Can I have maintain same content in wordpress and blogger blog, if the answer is yes means ..how can i import the data to blogger to wordpress?

This is a tough question to answer because there are so many different tangents that can go off from examining it in detail. The intricacies of the question center around both the technical and generic reasons for wanting to maintain content in two different places.

First, what is the reason for maintaining content in two places?In the search engine world, there is a line drawn in the sand amongst those who believe in the Google duplicate content penalty and those who do not. But the bigger issue is why would you want to have the same content in two places? In my opinion, doing so will only hurt you in the long run.

First, whether you believe in it or not, the duplicate content penalty for Google is always a possibility of being real. Having the same content in two places can be a flag to the search engines that the same content is being used on two different sites. Think of it from their point of view – you are trying to get twice the search engine listings for your content using two sites. It is in their best interests to try and weed out duplicate content.

Same Content

Second, whether or not the duplicate content penalty exists or not, having the same content on two sites will severely hurt your link popularity. Where you might have other websites linking to one site and increasing your link popularity and SEO, having two separate sites give visitors two different sites they may link to. Consider the following:

Site 1 links to www.domain.com
Site 2 links to www.domain.com
Site 3 links to www.domain.com
Site 4 links to www.domain.com

You now have four links to www.domain.com which will greatly help your search engine rankings and people to find your site.

Now consider:

Site 1 links to www.domain.com
Site 2 links to www.anotherdomain.com
Site 3 links to www.anotherdomain.com
Site 4 links to www.anotherdomain.com

Your site www.domain.com is now being penalized because the other sites are linking to your other domain.

Having all links going to one domain is definitely preferred.

All that being said, there are a couple things you can do.

Exporting From Blogger and Importing to WordPress

Exporting from Blogger and Importing to WordPress is fast and easy. I will post a “how-to” here shortly. I will post a link to the article when it is ready.

by Exporting/Importing the content, you will now have the same content on a Blogger blog as you do on your WordPress blog. However, all future posts will not automatically appear on each blog.

Creating Posts From an RSS Feed

In order to keep both sites updated you will need to try and find an option to create new blog posts based on an RSS feed. There have been a few WordPress plugins over the years that claim to do this, but they don’t always seem to work.

The best I have found is called the AutoBlogged plugin, and it costs about $60 for one domain.

The best way to do this would be as follows:

  • Use blogger.com as your “source” blog.  Find your RSS feed by going to your blog and clicking on “Subscribe to: Posts (Atom)” at the bottom of the screen.
  • Keep this URL handy, save it, bookmark it – whatever you have to do.
  • Purchase the AutoBlogged plugin mentioned above and install it on your WordPress blog
  • Use the feed URL you obtained previously in the settings of Autoblogged
  • Use blogger.com to make all of your new posts.

Setting up Autoblogged is not something we can really help you with, you will have to consult their support and documentation on how to fully configure the plugin to create posts from your feed.

If everything is configured correctly, every post you make on blogger.com will be carried over to your WordPress blog.

The Fine Print

Maintaining the same content on 2 different blogs/services is definitely not what I would recommend. I always prefer to have once site that I drive visitors to.  There are times where I might create a pointer domain, exclude search engines, and then redirect them to the main site. This is done a lot of times where a domain name is long, or not very search engine friendly. For instance we might have hierson-reynolds-insurance.com as a pointer domain that sends people to youroregonlawyers.com.

Trying to maintain the same content on two sites will be tricky, please let us know how it works out.

Filed Under: Ask the Blogger Tagged With: Same Content

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