How Do I Find Advertisers Or Sponsors For My Blog?
Question: I’m having a hard time figuring out who to target as sponsors for my blog. Cause being a small niche I can’t find any competitors to see who is selling ads on their sites. How do you find sponsors for your blog?
One the best ways is to look at your competitors, sure. But if you are in a small niche without many competitors than that method doesn’t work that well.
A good technique is to find magazines in your industry and look for the ads in those magazines then contact the companies one by one and let them know about your excellent blog and niche. Many salespeople do this to drum up new business.
The other approach you might take is to do some searching for relevant key phrases on Google and see who’s buying the paid ads. For example, search for “photography” and see which ads come up, and follow through to their websites and contact them. Here’s a sample email you might send them.
“Hi, I’m Jim from XYZ company. I run a niche blog on photography that reaches your customers. I’m currently looking to sell some sponsorships on my site/blog. Here are the prices and my traffic numbers. Please contact me with any questions. I know my readers will be interested in seeing ads from you.”
Something like that. Make it more personal. Talk about your niche and your passion for that you do. Don’t make it too long though.
June 19th, 2008 at 11:41 pm
Good information. Remember the smaller niches can be the most profitable in the long run. There are plenty of programs on the Internet that will help you find your competitors also.
July 14th, 2008 at 4:44 pm
Excellent post Jim, I was just looking for advice on this exact topic when I saw the post in my RSS feed. Thanks.
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July 31st, 2008 at 5:51 am
hi i have been reading the comments and being new to blogging i keep reading about driving traffic to a blog . could you tell me the best way people can do this as i dont alays understand the phrase used by people its like double dutch sometimes . very many thanks .lisa.
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August 11th, 2008 at 11:41 pm
That’s a very informative post Jim! I enjoyed reading your post. The insights will surely be put to used. It’s my first time here and we’ll surely be coming back.
March 2nd, 2009 at 11:43 am
Those ads are called banner ads. The blogger, in your question, is possibly an affiliate marketer, he or she may belong to an affiliate network.
As mentioned you can get banner ads from Google Adsense, from Commission Junction, LinkShare and other affiliate networks.
Google adsense analyzes your web site and sends target ads based on the search terms that brings people to your blog. That may be why the ads match the content.
Or the blogger you are looking at, used a banner ad from an affiliate network
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April 7th, 2009 at 1:25 am
WOW! Thanks for this information!
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May 23rd, 2009 at 9:31 am
Hmmm… As a novice photographer I still feel overwhelmed by how much I still have to learn about photography. However, the more i read posts like this, the more i learn. Thanks for helping me along.
July 25th, 2009 at 1:57 am
Hmmm… I find your advice quite useful. Just one question though, what if your blog isn’t ranking well on SERPs and that’s what your potential sponsor is looking for? Since they’d be worrying how you can drive traffic/sales to their site.