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Question: We are looking for ways to get our videos about our company up higher on YouTube.com when someone searches our company name. Do you know what affects the search order and how we can get the videos we produce higher on the list?

When you upload a video to YouTube.com, you are asked to enter some information about the video. YouTube uses this information to help people find and match videos. So optimizing that information is VERY important.

Specifically, when uploading a video, you are asked for the following. Take your time and follow these tips to ensure that your videos can be found.

Title - This is the short explanation of your video. If you search on YouTube, this is what people see first. So you need to make your title short, but informative. Example: If you’re uploading a video about “How to put up Wallpaper”, then that video should probably just be titled “How to put up wallpaper”, and you could add your company name behind that if you wanted, so “How to put up Wallpaper by XYZ Company”.

Description - This is the longer version of your Title. Important for readers who want more explanation. Try to include as much detail in the description as you can, and also try to throw in a link to your website or your phone number if you want. It can’t hurt.

Tags - This is the most important one to think about. YouTube uses tags as its primary form of organizing videos. So you need to make sure you put the right tags in place as this will greatly affect how and if your video will be found by the right searches.

The Trick To Writing YouTube Tags

You’re going to have to think a bit here. Writing good tags can take some work, but it will pay off if you spend the time and do it right.

The biggest tip you need to know is that you need to match your tags to the words or phrases you used in your title/description. This is VERY important!

Here’s a few more tips.

1. Write as many tags as you possibly can and YouTube will let you have.
2. Don’t try to write tags that don’t fit your videos. YouTube won’t like you for that.
3. Write how people think. For example, if someone is looking for a video on how to put up wallpaper, what would they type? Probably “how to put up wallpaper” or “wallpaper videos”, right?
4. Leave out any natural language words like “the” or “and”, etc…