Unless you have been under a rock these past 5 or 6 years than you absolutely have heard about how critical a blog is to your website and your business.
You’ve heard that it will pull in targeted, interested traffic that converts. You’ve heard that it will help you build a brand and a reputation for yourself that is unparalleled and more importantly, unreplaceable. You’ve heard that it is the key to building a responsive email list full of eager buyers just waiting to hear from you every day…
… And I’m here to tell you that this is absolutely true. All of it. Every single last bit.
Why Having A Blog Is Critical
If you still aren’t convinced that having a blog is important – I can understand your skepticism. When I first started out with building websites and trying to get traffic to them, I thought blogs were just for trendy hipsters with some social or politic message to spread. I couldn’t be more wrong.
The fact is that a blog is the best tool you can have in your marketing arsenal. There is nothing that you can ever buy that will replace it. There is nothing you will ever find that will compliment your goals, no matter what they are, as well as a fully function and interactive blog will.
In fact, without a blog I’m not entirely sure what you or your business is doing online at all… I’m sure that sounds harsh but let me give you some reasons for understanding why a blog is so critical to what you do online.
Reasons Your Website Needs A Blog
SEO and Search Engine Traffic
Your are going to want to actually have people come to your site and see what you have to say or what you are offering to them. There are a few ways you can get traffic to your site but nothing really beats search engine traffic.
- It’s Free
- It’s Targeted
- It Responds To Your Offers
- It Spreads Your Brand & Message
You can imagine search engine traffic as the life giving nectar to your website. Without a presence in engines like Google and Bing, it will be much harder for people to find your website. If they can’t find you, they can’t buy from you.
But not only is important for people to find you, those people also need to be engaged in what you are doing or what you are offering. Traffic from search engines is the cream-of-the-crop when it comes to being highly engaged and responsive. They already want to know what you have, all you have to do is offer it to them in such a way that they respond to it. Normally speaking a blog is great for providing that kind of presentation that people respond it. [Read more…] about Do You Need A Blog Afterall?