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Review of a casino site from web design point of view

By Christian

A big shift is underway in online casino web design, and 2014 will be the year that many more online casinos such as http://www.gamingclub.com/au/casino-games engage responsive design.

Already mobile betting is a huge revenue earner for the online casino industry and the current growth in mobile betting is expected to pick up pace in the New Year. Between 2011 and 2013 some operators were reporting a 260% increase.

In the past the approach to mobile casinos has tended to produce an independent mobile website optimised for tablets and smartphones. However there are many drawbacks to this approach, an important one being that it fails to deliver a uniform client experience when clients switch between devices. For instance many mobile casinos provide only a fraction of the games that are available on conventional online casinos.

Web-designing

The “new” approach is to use “responsive” design in which a single online casino is able to adapt its content dynamically according to what kind of device the client is using, whether that might be a laptop, a smartphone, or a tablet. This approach has huge advantages. The client received a much improved experience while the developer need produce and maintain just a single website rather than multiple ones.

The approach is to use CSS media queries to interrogate the browser, determine its width, and serve up content appropriately. That isn’t the only factor, when designing a responsive online casino it is important to address performance issues dictated by the lower data speed on mobile devices, to optimise the performance of buttons and other controls, and to maintain properly scaled images which means much more than just making them larger or smaller.

It is likely that in the future responsive web design will become dominant, but in the interim selecting online casinos that offer this new is going to give you the best online gambling experience independent of the device you are using.

Filed Under: General Tagged With: web design

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