Social media has gone above and beyond anyone’s demands as to just how popular it would become. I don’t think anyone knew just how huge Facebook or networks like Twitter would become and how much of an opportunity they are for traffic.
There are different ways to utilize the traffic that you can obtain from both but to properly optimize the blog traffic; you have to understand the power behind social media in order to effectively manipulate it.
There’s also quite a lot of things you must remember when utilizing social media as well because everyone thinks their content is viral worthy. What exactly makes something viral and what exactly determines what will go viral? No one honestly knows for sure and that’s the beauty of the internet, we can’t exactly determine what will and won’t go viral. It could happen to anyone and at most times, it seems to happen to random people that weren’t even trying to get their name out there.
- It’s free traffic – This means that you didn’t pay a dime for the traffic. Social media is usually spread around by hand and this means that people like your content enough to spread it around.
- It can go viral – Let’s face it, a lot of things that end up going viral, aren’t exactly things we predict or expect to go viral. All it takes is one person to share something and you could be behind the next big hit.
- Social media has huge influence – People trust links they find on social media websites far more than they do on say Google or anywhere else. People seem to put a lot of trust into social media websites.
- It’s like a train that you can’t turn off – This might sound awful but it’s actually a good thing. If something of yours happens to go viral, then you all of a sudden have this rush of traffic coming in and there’s nothing you can do about it.
- There’s far more to share – Unlike a normal static page website or a sales page, people can share each post, each page or even each category if you set it up that way. This way, there’s a lot more content to share and more opportunity for your blog to get out there.
- People like to read – Not everyone likes to read but people on social media sites love going through other people’s walls, profiles and what not. Social media websites are filled with people who love to read blogs based on things that they want to know more information on.
- Google trusts you – Google may not exactly be best friends with Facebook behind the scenes, but Google holds a lot of rapport and authority behind social media website backlinks. There are plenty of different backlinks out there but if you can happen to get a backlink to stick on a major social networking site, then that is absolutely golden. Sites like those are usually well kept so Google knows if one of those sites is referring a link, then it has to be good.
- You connect with other bloggers – Networking is a fantastic idea no matter what field you’re in. When you’re sharing your blog out there on the social media networks, it also gives you an opportunity to meet other bloggers in your particular niche and you never know what that could lead to. Perhaps a traffic swap partnership could be in the future.
- You’re an authority figure – The funny thing about owning a website or a blog is, when you tell people something and they see other websites and people saying the same thing, they come to think of you as an authority figure and will believe whatever you say. You can become an expert just by telling people you’re an expert.
The social media outlet has been around for a while now but has just recently started booming in the last few years. No one knows how long it’s going to stay, just how popular it’s going to become and if it will ever have a downfall, so it’s best to take advantage of social media now before it’s too late. However, it doesn’t really seem like it’s going anywhere anytime soon and it expands rapidly.
Just a mere few years ago, you would’ve never thought that you’d be using an app like Twitter to talk to people but now it’s a major form of communication for companies and even celebrities. Tweet this, Hash tag this, reply to this, etc is what you hear commonly from these places. The best thing to do when you see a brand new social media platform pop up is to jump on it ASAP before it becomes widely popular so you’ll be on top of the roster for the brand new platform.