On the surface, it’s easy to think of web hosting accounts as little more than storage solutions for our sites, a simple set up quietly ticking over in the background as our entire online presence does its thing up front.
It’s easy, because when you strip away all the bells and whistles and get right down to their very core, that’s precisely what web hosts do best. Yet that’s not all they do, nor is it all they do well.
Acting more and more as a complete resource for website owners and entrepreneurs than as a mere storage facility, many of the web’s best hosting companies are fast becoming as integral to the success of the websites they host as anything their customers splash on their homepage.
So it’s fair to say then, that if you’re still only using your hosting account for the primary purpose of housing your website’s files, you’re unlikely to be getting the best value for your money.
Here’s just four things you may not know you could with your hosting account.
1 – Build your website
Long gone are the days when building a site meant grafting away on a bunch of pages stored on your computer before negotiating your way around an FTP client and uploading it to the web.
Nowadays, it’s actually far easier, and much less time consuming, to create your site online using free tools and applications provided by your hosting company.
You could do this simply by taking advantage of one-click WordPress installation, or equally-as-easy set up for other content management systems like Drupal or Jooma. Alternatively, you may decide to use your hosts in-built website builder, customizing pre-designed templates and adding all the functionality you need to best serve your customers.
2 – Improve your search engine rankings
Popular hosting providers like GoDaddy have been making some big advances in recent years towards helping their customers really do more with their websites, including providing tools and support to help increase their web traffic.
To do this, some hosts offer Search Engine Optimisation services, examine how well your site currently ranks on major search engines like Google and Bing, making suggestions on how to improve those all important search rankings, and in some case, even doing the work for you.
3 – Sell off those old domains
Even if they do little else, most web hosting providers at the least pull double duty as domain registrars, and may even go so far as to helping you make money on those old domains you registered yet never quite got round to using.
Let’s face it, many website owners at one time or another have come up with a great idea for a site, secured the domain before anybody else could steal it, and then become so sidetracked with other ideas, that the domain has pretty much been languishing, untouched, ever since.
With domain auctioning, you can sell off those unused website addresses and put a little extra cash in your pocket.
4 – Start your own website hosting company
Impressed by the service your host provides? Interested in the potential profits to be had by starting your own web hosting business but don’t have the excess cash lying around to invest in your own physical servers?
There is an easier and cheaper way to start selling web hosting: Simply invest in a reseller hosting plan. These provide you with everything you need to create your own hosting brand and start selling shared plans to your customers.