When it comes to competitive niches, marketers must be at the peak of their game when devising narratives for commercials.
Few industries are as competitive as the casino and betting market and as such, marketers must don their thinking caps and work particularly hard to come up with something that sets their brand apart from the crowd.
Often, creative directors will navigate their ship down the path of controversy, with particular brands such as Paddy Power employing this strategy time after time. Whilst others, such as Foxy Bingo will use a well developed tone to speak to their audience, making use of a giant fox to ensure the perfect delivery.
Let’s kick off this list of 5 contagiously catchy adverts with a masterpiece by the masters of controversy, Paddy Power:
Bets in pickers – By Paddy Power (Banned)
This advert is just one of a number of the Paddy Power creations that have been banned by the ASA in the UK. However, Paddy Power know that controversy sells and they’ve built a brand on those foundations.
If you still fancy seeing the advert, fortunately Youtube can help you with that request.
Paddy Power. “Paddy Power New App Ad ‘Pocket Jostle’.” Online video clip.
2. Foxy Bingo Hotel Lobby
The Northern Fox regular brings a smile to the nations faces when he comes out to drum up support for Foxy Bingo. In the particular episode we’re talking about which you can watch below, the cheeky chappy arrives at a flashy looking hotel in a mini cooper and proceeds to dance his way through the lobby and banqueting hall, seemingly seducing the countless guests with his moves and northern charm, inspiring them to get involved. If you’re wondering who is the voice of this fantastic fox, there’s several schools of thought on this subject.
As for the commercial, you can catch it here.
3.The Queen of Bingo – Jackpotjoy
In a very astute move, Jackpotjoy enlisted the help of the now late, legendary Barbara Windsor to face their ‘Queen of Bingo’ campaign.
So successful was this campaign that it ran from 2010 to 2017 with Barbara spreading joy to millions of people in this match made in heaven role.
You can enjoy a clip here.
4. BGO Commercial ‘Beat the Boss’ featuring Dan Blizerian and Verne Troyer
With two big hitting stars, this TV commercial was always set to to garner incredible attention on the small screen.
The commercial, available here, showed Verne Troyer portray the boss of a casino, watching the action through security cameras from a plush office suite. The advertising slogan is ‘Beat the Boss’ and this particular instalment shows Dan Blizarian playing a card game and causing the ‘boss’ to become increasingly agitated by his winning streak.
BGO ran with the ‘Beat the Boss’ campaign for some time, releasing several different versions including a variety of stars including Paris Hilton.
5. Husband Removal Service – Paddy Power
Forever in the pursuit of controversy, Paddy Power stirred the pot very well with this creative campaign entitled ‘Husband Removal Service’. In this production, a couple of burly removal men respond to a wive’s predicament of fancying a bingo session, but contending with the obstacle of her husband being home.
The ‘Husband Removal’ team manhandle the man into a Transit van, leaving the wife free to enjoy the bingo – a humorous sketch that would receive numerous accusations of misandry in comment sections of websites in every corner of the web. ‘Imagine if the roles were reversed’ they scream.. They probably have a point.
Watch it here.